Juicy Lie started with a simple frustration: we couldn’t find a pink golf grip to match a pair of Blue Ion Mizuno wedges.

What should have been an easy detail felt impossible. And that told us something bigger.

Golf — a game played by millions of unique personalities — didn’t reflect the individuality of the people teeing it up.

So we built what we couldn’t find.

What began as one grip quickly became a belief: golf should be as expressive as the players who love it.

Juicy Lie creates high-performance, personality-packed products designed to bring color, confidence, and individuality to every round. We obsess over feel. We sweat the details. And we make sure bold design never comes at the expense of performance.

Because you shouldn’t have to choose between performance and personality.